Persona Canvas
The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer. Personas make talking about customers and their characteristics more tangible and concrete, and make it easier to refer back to a pattern of characteristics. Personas make it possible to create and share mental models and have a common language about several customer types.
Tool overview
How does the canvas work?
Giving your persona a real name and role helps anchor them in reality. Using a real person is even better.
What are the jobs your customer is trying to get done in work or life? These could be both functional and social. What basic needs do your customers have (emotional and/or personal)?
In the end, we want to try to identify needs for the persona. What do they really want? What decisions will they take? The rest of the canvas helps to zoom in.
What are positive trends the persona experiences in their life?
What are positive opportunities the persona experiences in their life? These could be in work, or private life.
What hopes does the persona have for the future?
What are negative trends the persona experiences in their life?
What are negative headaches the persona experiences in their life? These could be in work, or private life.
What fears does the persona have for the future?